Fortune Magazine Library Binding, HF 5001. F7, Volume 15, January-June 1937

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Location: Katy, Texas
Ships to: US,
Item: 325819556237

All returns accepted:ReturnsNotAccepted
Binding:Hardcover
Place of Publication:New York, New York, U.S.A.
Signed:No
Publisher:Time Inc.
Subject:Fortune
Original/Facsimile:Original
Year Printed:1937
Unit Type:Unit
Language:English
Illustrator:Petruccelli
Special Attributes:1st Edition
Author:Various
Personalized:No
Region:North America
Topic:Business & Finance
Country/Region of Manufacture:United States
Unit Quantity:1

Up for your consideration this Fortune Magazine Library Binding, Volume 15, January-June 1937, in a good condition. 100s pages. Color and Black & White photos, illustrations & advertising. Most of cover arts by Antonio Petruccelli, and all of them are in the Art Deco style. Contents include articles on: Aviation, Automotive & Steel Industry, Background of War, Cancer & Other Health Issues, etc. Fortune was founded by Time magazine co-founder Henry Luce in 1929, who declared it as “the Ideal Super-Class Magazine”, a “distinguished and de luxe” publication “vividly portraying, interpreting and recording the Industrial Civilization”. Briton Hadden, Luce’s business partner, was not enthusiastic about the idea – which Luce originally thought to title Power – but Luce went forward with it after Hadden’s sudden death on February 27, 1929. In late October 1929, the Wall Street Crash of 1929 occurred, marking the onset of the Great Depression. In a memo to the Time Inc. board in November 1929, Luce wrote: “We will not be over-optimistic. We will recognize that this business slump may last as long as an entire year.” The publication made its official debut in February 1930. Its editor was Luce, managing editor Parker Lloyd-Smith, and art director Thomas Maitland Cleland. Single copies of the first issue cost $1 (equivalent to $18 in 2023). An urban legend says that Cleland mocked up the cover of the first issue with the $1 price because no one had yet decided how much to charge; the magazine was printed before anyone realized it, and when people saw it for sale, they thought that the magazine must really have worthwhile content. In fact, there were 30,000 subscribers who had already signed up to receive that initial 184-page issue. By 1937, the number of subscribers had grown to 460,000, and the magazine had turned half million dollars in annual profit. I found no significant condition issues with the book, but signs of previous use and ownership should be expected consistent with its vintage timeline and should be taken into consideration with age and ownership. Please note: I will accept any reasonable offer. Please check out all of the pictures and thank you for watching.

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